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Trent Reznor is my hero of moment - James Everett [entries|archive|friends|userinfo]
James Everett

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Trent Reznor is my hero of moment [Sep. 14th, 2007|09:05 pm]
James Everett
http://www.news.com.au/heraldsun/story/0,21985,21741980-5006024,00.html

When your US label, Interscope, discovered the web-based alternate reality game (ARG) you'd built around Year Zero, were they happy for the free marketing or angry you hadn't let them in on it?

I chose to do this on my own, at great financial expense to myself, because I knew they wouldn't understand what it is, for one. And secondly, I didn't want it coming from a place of marketing, I wanted it coming from a place that was pure to the project. It's a way to present the story and the backdrop, something I would be excited to find as a fan. I knew the minute I talked to someone at the record label about it, they would be looking at it in terms of "How can we tie this in with a mobile provider?" That's what they do. If something lent itself to that, OK, I'm not opposed to the idea of not losing a lot of money (laughs). But it would only be if it made sense. I've had to position myself as the irrational, stubborn, crazy artist. At the end of the day, I'm not out to sabotage my career, but quality matters, and integrity matters. Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is.

I need to remember: not every license/property/IP I work with is faceless, some of them have real people behind them that care about the work in ways I might not.
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